Since the introduction of digital signage software, a lot of innovations and expansions in the digital marketing industry took place. Over the years, it has been a necessity to a lot of businesses to promote their products and services using digital signage. With its ability to display flash animations and videos, this platform attracts more potential customers than the traditional static media. But what really made digital signage an over-the-edge strategy, is the integration of social media with it.
Social media is one of the largest platforms used as a communication tool globally. Almost anyone of all ages, sex, and race owns one or multiple accounts in various social media sites. Knowing the importance of social media in today’s consumers, many business organization incorporate its use to their advertising strategies. Since it allows deeper connection between companies and consumers, marketers can receive more information from their target audience – in real time! Social media created a tremendous amount of opportunities for businesses and marketing endeavors.
With these technologies, many digital signage software added social media tools in their platforms to engage potential customers. With just a few clicks, consumers can already provide real time status updates regarding their use of the product or services. These updates are then compiled using tagging and hashtag technologies, which allow companies to monitor the people who talk about their products and services.
In some companies, these status updates from real people are connected with their digital signage so customer testimonials – another good marketing strategy – are immediately uploaded to the company’s advertising platforms. This real-time, relevant content from users is one of the reason why businesses and institutions prefer digital signage over canned commercials and non-moving billboards. Using digital signage software, a lot of customer feedbacks can be easily encoded and viewed by a greater number of people anytime, anywhere. Traffic can also be generated through this kind of advertising technique.
With simple, less expensive, digital displays controllable by a digital signage software, dozens or even hundreds of participative, up-to-date, content from the consumers can be utilized to introduce a new idea, product or services. It’s like an advertisement from the consumer to the consumer. This cycle of consumer advertising provides many benefits to the companies such as
(2) faster advertisement,
(3) more personal and straightforward promotional messages, and
(4) real-time customer feedback.
In the pursuit of finding new ways to interact with people, big companies nowadays have stepped a lot closer to the community. Interactive applications and methods is now the trend in the global market so companies found ways to elicit more engagement from their user. The integration of social media in digital signage does not only create buzz within the industry, but it also serves as a platform to gauge the current pulse of the people regarding consumer needs. Somehow, it has become the new survey forms that help immensely in costumer researches – only this time, it is a lot more convenient and faster. This marketing strategy also decreases product intimidation as it allows people from all walks of life participate in the knowledge sharing and content generation that only group of professionals used to do in the earlier years.
Both companies and consumers find dynamicity over live updates on screen displayed in malls, sidewalks, bus stations, and in different establishments. This method has increasingly getting popular with brands and companies, as the real-time digital signage displays get the most attention from potential costumer compared to other platforms. The industry of digital signage software is continually keeping up-to-date with the current trends to provide companies and consumers the best of advertising experience in this generation.